Job Overview

We are looking for a creative and data-driven Digital Marketing Executive to join our team at RealBooks in Kolkata. This role involves planning and executing digital marketing campaigns, analyzing performance metrics, managing content across channels, and working closely with the design and product teams to boost online presence and lead generation.

Roles & Responsibilities

 Plan and execute digital marketing strategies across SEO, SEM, email, and social media platforms

 Manage and grow RealBooks’ presence on LinkedIn, Instagram, and other relevant channels

 Work with the content and design teams to create engaging campaigns and promotional materials

 Monitor website traffic and campaign performance using tools like Google Analytics, Search Console, and AdWords

 Optimize content for SEO to improve search rankings and organic reach

 Stay updated with the latest trends and tools in digital marketing

 Assist in developing lead generation strategies and performance reports

Requirements

 Bachelor’s degree in Marketing, Digital Media, Communications, or a related field

 1 to 3 years of experience in digital marketing, preferably in B2B or SaaS domains

 Strong understanding of SEO, Google Ads, Meta Ads, and analytics tools

 Experience with social media management and content planning

 Basic knowledge of email marketing and automation tools

 Creative mindset with strong analytical skills

 Knowledge and experience with GST and TDS regulations and returns.

 Excellent written and verbal communication

 Based in Kolkata and willing to work from the office

What we offer you

 Competitive Salary

 Paid Time Off (PTO)

 Employee Wellness Programs

 Collaborative Culture

 PF & ESI Benefits

 Skill Development